Paweł CzerskiUX & Interaction Designer

Front-Trends was never intended to have a static visual identity. The conference sat at the intersection of front-end development and design, both defined by constant change. This volatility became a deliberate foundation of the brand.

Clean plate every year

Each edition adopted a new visual direction rooted in contemporary design and technology trends, not for novelty but to reflect the current state of the field and resonate with an audience tuned to visual and technical detail.

While the first editions relied on an external designer, I eventually took over all creative responsibilities and redesigned the brand from the ground up.

I selected a set of trends that reflected the state of front-end design and development every year. These would become the basis for a full concept I translated across all materials—a newly designed website, speaker and sponsor materials, badges, signage, venue graphics, and merchandise. This deliberate and visible evolution became a core part of Front-Trends’ identity.